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Custom Facebook Pages

Don't already have a Custom Facebook Busiess Page?
What is it?

Within Facebook there is the ability to create custom ‘Pages’ for your business. These are different to the widely used Facebook ‘Profiles’ that everyone uses. ‘Pages’ unlike ‘Profiles’ do not allow you to add ‘Friends’, but instead allow users to become a ‘Fan’ by clicking the ‘Like” button on your page.

Facebook Fan Pages and the Facebook Applications that you can plug into them allow ways where you can customise what people see when they land on your page, making your page look more attractive and stand out from the general uniformity of other pages. This is essentially like a mini website within Facebook instead of the Page’s default Wall or Feed. This also means an easily accessible custom tab link is generated in the sidebar too - or even several if need be.

Due to the increasing number of Facebook users and time users spend on the network, these custom pages are used by business to promote deals, call attention to new products or welcome visitors using an attractive branded introduction page.

Take a look at our client gallery for some examples.

Contact us today if your business needs a Custom Facebook Business Page.

 

Fan-gating

A useful marketing technique used alongside Facebook business pages, is fan-gating. The idea is to provide an incentive for users to click the ‘Like’ button on your page, to increase your number of fans and generate more activity and visibility across the social network. Every time someone clicks that valuable little ‘Like’ button, it appears on their wall, as well as updates their news feeds every time there’s page activity, hence your business page’s audience grows, as does your online brand presence.

In order to encourage visitors to ‘Like’ your page and get involved with your business, it is common to offer some sort of motivational incentive which can only be accessed/viewed after the user clicks ‘Like’ by bringing them to an otherwise hidden page that non-fans cannot see.

It's all about call to action! No matter what your page is about, your custom landing tab on your page should always attract attention to get visitors to click on the 'Like' button.

Here is a common example of how a jewellery business can utilize fan-gating on Facebook:

• When first viewing the page, the custom landing page tab first asks and encourages users to click ‘Like’ and become a ‘Fan’ to gain access to recieve a 10% off coupon code for purchasing on their online store.
• Once they do 'Like' the page, the page refreshes and they will see a second page of custom content which will display the discount code while the ‘click like’ message section also disappears.
• What is seen before clicking “LIKE” What is seen after clicking “LIKE” enables loyal customers to feel valued and gives them an incentive to play a part in promoting your business.

 

Not quite sure your business needs a custom page?

It is undeniable that Social media is now the main use of the internet. As well as allowing the public to network and stay in touch with each other, it also provides an enormous opportunity to businesses, allowing all size businesses to tap into any specific target market they wish.

Social media is enorrmous! Being present on Facebook with your custom business page will allow your business to gain valuable mass exposure across the not only social media networks but also, the world wide web. Corporate giant brands such as Coca-Cola, Starbucks & Redbull have all found success with their Facebook page marketing campaigns. The average Facebook user connects to over 80 community pages, groups and events and with over 900 million objects that users love to interact with (pages, groups, events and community pages), Facebook pages are no joking matter! With a well thought landing page design and call to action, it may prove to be a valubale asset for your business.

For more information on how to make online social media marketing with Facebook apart of your business strategy, contact us today.